Decathlon The European alternative to Nike Store / Under Armour
French sporting goods manufacturer with direct retail
France Mode & Sport instead of Nike Store / Under Armour
About Decathlon
The French retail chain develops and produces sporting goods entirely in-house. By eliminating intermediaries and maintaining EU-compliant production, end prices are lower than those of comparable US brands.
Highlights
- Over 80 proprietary sports brands covering all disciplines
- In-house research and development centers
- Repair service and spare parts for all products
- Second-life program for used sporting goods
- Extremely low prices through direct retail
Why European?
- Founded in 1976 in France – a European retail icon
- Sustainable approach: repair, resale, and recycling
- European quality standards and consumer protection
- Shorter supply chains than US-based sporting goods corporations
Pricing
Sportswear from 5 € · Running shoes from 20 € · Bicycles from 149 €
Decathlon – European Quality
French sporting goods manufacturer with direct retail
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