Cosmetics and Beauty

European cosmetic brands under the EU Cosmetics Regulation, which bans over 1,300 ingredients.

  • 5 providers
  • Updated 2026

All Brands in Detail

Hand-picked European cosmetic brands. All brands verified for quality and standards.

L'Oréal

Cosmetics group from Paris, founded in 1909

France
instead of Estée Lauder / Revlon (US)
  • World's largest cosmetics company for over 100 years
  • Over 35 international brands for every budget
  • Own research laboratories with 3,800 scientists
  • Sustainability: L'Oréal for the Future until 2030
Day cream from €8 · Foundation from €12 · Fragrance collections from €40

KIKO Milano

Italian cosmetics production with EU quality standards

Italy
instead of MAC / NYX
  • Professional quality at affordable prices
  • Over 1,000 products in permanent range
  • Own stores, no intermediaries
  • Cruelty-free and vegan product lines available
Lipstick from €7.99 · Foundation from €12.99 · Eyeshadow palette from €14.99

Catrice

German cosmetics development according to EU testing standards

Germany
instead of Maybelline / e.l.f.
  • Make-up from €3.99, most affordable EU quality make-up
  • Over 90% of products vegan and cruelty-free
  • Available in over 80 countries
  • Trendy limited editions every 6 weeks
Lipstick from €3.99 · Foundation from €5.99 · Mascara from €4.99

Lavera

NATRUE-certified natural cosmetics from German production

Germany
instead of conventional US cosmetics
  • NATRUE-certified natural cosmetics
  • No silicones, PEGs or paraffins
  • 100% cruelty-free and vegan-certified
  • Organic-certified ingredients from sustainable cultivation
Face cream from €12 · Shampoo from €7 · Make-up from €9.99

Yves Rocher

Botanical cosmetics directly from the heart of Brittany

France
instead of MAC / Clinique
  • Complete supply chain control, from field to product
  • Own plantations in Brittany
  • Over 3,000 products on botanical basis
  • Committed to zero deforestation
Facial care from €9.90 · Body care from €5.90 · Make-up from €8.90

Frequently Asked Questions

How do EU cosmetics differ from US cosmetics?

The EU Cosmetics Regulation (EC) No 1223/2009 bans over 1,300 ingredients. The US has about 11 banned substances in cosmetics. Ingredients that are legal in US products (for example certain formaldehyde releasers or hormone-active substances) are banned in the EU.

Are there affordable European makeup alternatives?

Catrice is among the most affordable options: lipsticks from €3.99, mascara from €4.99. The German company is available in most dm and Rossmann stores and states that over 90% of its products are vegan and cruelty-free.

Which European brands are cruelty-free?

Catrice (over 90% of products vegan and cruelty-free), Lavera (100% cruelty-free and NATRUE certified) and KIKO Milano (vegan product lines available) are among the European brands with cruelty-free product lines.